You can use a free tool to analyze your meta descriptions. Screaming Frog SEO Spider allows you to crawl up to 500 URLs for free or upgrade to a license to search even more. The tool can help you find duplicate content and unrelated meta descriptions. It can also be used to help with keyword research. A meta description should be in line with the page title and keyword.
Meta description length
Google has changed the length of meta description. Google now allows 200 characters for meta descriptions instead of 140. However, some results still require 160 characters. This change was made for the searcher's benefit - it wanted people to be able to find the information they needed without having to leave Google. But is this a positive thing? Should you lengthen your meta descriptions? This article will explain the importance and impact of meta descriptions on your website's page rank.
It is recommended that you use 150 characters when deciding the length of your meta description. Include your target keyword, as well secondary keywords. Google may remove too much of the description and make it irrelevant. Aim for a maximum of 155-160 symbols, including spaces. These are examples of high-quality meta descriptions.
Google will reduce the meta description's length to show in the SERPs. If it exceeds 160 characters, Google will remove it from display. The description must contain enough information to attract a click. Too long descriptions can make the searcher miss the site and cause high bounce rates. It is a good general rule to follow, but it is still important.
Your keyword usage should be the focus of your meta description. If it's too long, it will not make sense. If you want your keywords to show up in the SERPs, include them in your meta description. Google will notice your meta description if it contains keywords at the start of the text. Your meta description should be unique and help increase visibility.
Uniqueness
Businesses, especially those that sell ecommerce products, invest a lot of time and effort in ensuring their website's meta descriptions are unique. This is especially true for ecommerce sites, where Google rewrites almost 63% search results. Ahrefs & Portent found that this percentage increases with increased search volume. Although it is difficult to create a unique meta description on every product page, there are some things you can do that will increase your chances of your description being noticed.
In your meta description, you should include your main keyword. While this does not affect ranking, it attracts more attention if it is highlighted. Even if your plugin automatically generates meta descriptions, you want to make sure that your meta description stands out. This will help ensure that your meta descriptions are unique and do not appear in different places. As long as your meta description is unique, Google will give your page a better chance of being ranked higher.
Your meta description should be concise and convey the same message to your title tag. Make sure your target keywords appear in your meta description and on-page content. Google will recognise that your page is relevant for the query that was used when searching for the product. Moreover, a unique meta description should contain focus keywords that will ensure more visitors will click through to your site. So, be sure to incorporate a few focus keywords throughout your meta description.
Keyword
The searcher's frequency of clicking on your website is directly related to how often your meta description describes your keyword. While higher volume keywords generally result in lower rewrite rate, there are things you can do to optimize your meta description to increase click-throughs. Here are some tips that will help you optimize the meta description. First, make sure that it's short, not more than 160 characters. Secondly, avoid using the brand name as the keyword is already present in the page URL and meta title tag. And last but not least, don't use any unnecessary symbols or punctuation. Avoid long-tail keywords, and save space by using ampersands. Last but not least, make sure to include your unique selling point and call-to action.
Make sure to use the appropriate tags and synonyms. According to Google's Quality Guidelines, you should use descriptive metadata on your web pages. This is important as search engines can rewrite meta information in mobile and desktop search results. It could harm your SEO strategy. Make sure to avoid using keywords that are not related to your site's content or the keywords that you are trying to rank for. Remember that search engines prefer to see as relevant as possible descriptions.
You should also use different keywords on different pages. Avoid keyword stuffing as it can cause a problem. To make search engines understand the content of your pages, ensure your keywords aren't too far apart. The meta description does not guarantee a high ranking in search engine results. However, the more clicks your site gets, the higher its rank will be. It's a good idea to include your keyphrase in your meta description.
Active voice
Use the active voice when writing meta descriptions. This will allow you to excite your readers and inspire them to click to your page. Instead of writing long, boring sentences in passive voice, which can lead to lengthy sentences, try using active voice. It is more conversational. Meta descriptions should not be dull and boring. They should excite readers to do something. Below are some tips for using the active voice in your meta description.
In your meta description, use active voice. Because active voice makes searchers feel like they are the main focus, it is preferred by them. This makes them feel directly involved in your web page, which fuels their action. Your meta description will be more relevant if it is written in an active voice than one that is passive. Meta descriptions that use active voice are more persuasive will be written by people who know the topic well. Use this method to get higher rankings for your keywords. Meta descriptions do not need to be rewritten. You can change the language to use the active voice.
The meta description should contain synonyms. Users scan search results to find the most relevant words and will make a decision about your site based on those first few words. Users might not read your meta description if it doesn't include keywords. It is best to use synonyms within your meta description. Google has actually increased the average length of meta descriptions twice in the last few years. Your meta description should contain the correct keywords.
Make sure that your meta description includes a call-to action. You can use phrases like "learn more" or "find out more" to get readers to click on your link. Last but not least, the meta description should be appealing to the user’s emotions. It will be more attractive to clicks and visitors. This will improve both your SEO and your conversion rates. You should also remember that the more you improve the meta description, you will see a better site.
SEO crawlers
If you are unsure how to optimize the meta description for SEO crawlers then take a look at your website's HTML. You can view both raw HTML as well as the rendered HTML. Google sees the latter. Your meta descriptions can be viewed in your CMS. You can also use a plugin to easily view meta descriptions on a website. Search engine robots can analyze and read your meta descriptions in bulk.
A good meta-description should not exceed 135 words and contain the targeted keyword. It shouldn't contradict the content on your page. It should be as accurate and relevant as possible. It should also include a CTA or call to action. Avoid double quotation marks, and use schema markup for ratings and images. You should ensure your meta description includes your target keyword(s), so that you website ranks for these keywords when searching the internet.
A great meta description will motivate users to visit your site. Your readers will click on your link if you use action-oriented terminology. It should not contain duplicate keywords. The maximum length should be 155 characters. Your description will be cut if it is too lengthy. However, remember that your meta description should not mislead searchers. Instead, your meta description should offer a benefit or solution to the user.
The title tag is your first part of your website. It introduces your page. For each page, create a unique title. The meta descriptions are displayed below the title tags on the SERPs. It gives users a quick description of what your page is about. A keyword-optimized title tag is essential! The title tag and meta description go hand-in-hand.
FAQ
What is an SEO Campaign?
A SEO campaign is a collection of activities that are designed to increase the visibility of a specific webpage or domain name on search engines such as Google, Bing and Yahoo. These activities include optimising the title tags and meta description tags, URL structure pages, images, internal links, and page content.
Search engine optimization campaigns often begin with keyword research. Keyword research identifies keywords likely to increase organic search traffic. Once keywords are identified and optimized on the website's homepage, each page must also be optimized.
Where can I find my keywords
The first thing you should do is think about what products or services are available and who your ideal customers are. Then, start to search for standard terms that relate to those items. Once you have your list of phrases in hand, you can use Google Keyword Planner tools to identify the phrases people search for. Or you can go straight to search engines like Bing or Yahoo.
What's the time frame for PPC Advertising to produce results?
Paid search results are more time-consuming than organic search results. This is because there is no natural flow. People expect to see the most relevant results when they search for something. Paid search results must work harder to convince people that they should pay money to advertise on their site.
Statistics
- These guides are designed and coded 100% from scratch using WordPress. (backlinko.com)
- Sean isn't alone… Blogger James Pearson recently axed hundreds of blog posts from his site… and his organic traffic increased by 30%: (backlinko.com)
- Which led to a 70.43% boost in search engine traffic compared to the old version of the post: (backlinko.com)
- If two people in 10 clicks go to your site as a result, that is a 20% CTR. (semrush.com)
- Deleting those 10k pages is one of the main reasons that he improved his site's organic traffic by nearly 90%: (backlinko.com)
External Links
How To
How can I determine if my SEO is doing well?
There are several ways that you can determine if your SEO is doing a great job.
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Your bounce-rate should be below 30%. That means users must leave your page before they click on anything else. A high bounce rate means your audience doesn’t trust you or isn’t interested in what your company sells.
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People visit multiple pages on your site - this shows that visitors are engaging with your site and finding something useful.
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Your conversion rate is increasing - your target audience is more aware of your product/service and wants to purchase it.
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Your average site time is increasing. Visitors spend more time reading your content.
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This is a good sign that you are doing great SEO.
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You're getting more shares on social media - this shows that your content is being shared by others and reaching audiences outside your follower base.
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You're getting more comments on forums - this shows that people respond positively to your work.
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Your website will get more engagement - you'll see more likes. Tweets. Shares. Likes.
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Your rank in SERPs is rising, a sign that your hard work is paying off.
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Your website is generating more leads - this means that people are finding your site organically and contacting you.
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Your sales are growing - this shows that people who came to your website searching for your products and services are buying them.
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Your blog post receives more views/comments which indicates that people find your content informative and useful.
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Your email list will have more subscribers - this means that people trust your business enough to subscribe to your updates.
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Sales are rising - this shows that people like you and your products so much that they are willing to pay for them.
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You've gained more social network followers, which shows that your fans share your content with others and engage with your brand.
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You're getting more PR mentions - this shows that journalists are talking about your brand online. This helps spread awareness about your company and boosts your reputation.
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You are being recommended more often, which means that other companies recommend your brand.
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People keep returning to your website - this shows your customers are happy with your work and will come back again the next time they need your help.
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Your competitors are losing ground. This is because they didn't spend as much on their SEO campaigns, which makes them look bad.
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The image of your brand is changing. This means that your brand is becoming more popular with a new audience.